Ad Appeals

ASDA’s ad nails the idea that even the grumpiest skeptic can’t resist a good deal. The Grinch trudges through an overpriced Christmas market, unimpressed and moody. But once he steps into ASDA, the prices and cheer win him over. I’d use that same kind of visual twist in a recruitment ad. Picture a recruiter, laser-focused on finding the “perfect” candidate. He’s flipping through resumes, dismissing anything that doesn’t fit the mold. Then one lands on his desk—someone outside the target profile, but the resume is too good to ignore. He pauses, reads again, and smiles. The talent speaks for itself. He caves. The message? Sometimes the best fit isn’t what you expected. Whether it’s holiday shopping or hiring, real value can surprise you. Stay open. Let excellence break through your filters.

Ad Link: ASDA Christmas Ad